The Advertising Standards Council of India (ASCI) has unveiled the final guidelines for influencer advertising on digital media. The draft guidelines initially were issued in February and feedback from all stakeholders – advertisers, agencies, influencers …More "Final Guidelines for Influencer Advertising on Digital Media Issued by ASCI"
The awarding of Rs. 48,000 crore order for Tejas Fighter Jets to Hindustan Aeronautics Limited is a historic landmark giving new heights to the Indian aerospace sector and to the spirit of Atmnirbhar Bharat. The …More "HAL – An indigenous fighter jet better than its foreign equivalents"
Act, before this voice of free speech, is silenced forever With the advent of satellite channels, many forecasted doom for the newspapers. Somehow the print media survived the onslaught and competed with the television channels. …More "Is Government perpetuating the crisis for print media ?"
Today’s advertisements are way more different from the ones which used to come earlier, as now the advertisers try to take up some social cause and make their commercials. This always provides a sense in …More "HOW SOCIAL CAUSE IS FAVORABLE BY ADVERTISEMENT?"
Every company is trying to build a brand image in the minds of your target audience, to compete with the other brands. Marketing is the key to a successful brand. Therefore, it’s important be to …More "TREND OF DIGITAL OVER TRADITIONAL MARKETING"