Final Guidelines for Influencer Advertising on Digital Media Issued by ASCI
The Advertising Standards Council of India (ASCI) has unveiled the final guidelines for influencer advertising on digital media. The draft guidelines initially were issued in February and feedback from all stakeholders – advertisers, agencies, influencers …
More "Final Guidelines for Influencer Advertising on Digital Media Issued by ASCI"HAL – An indigenous fighter jet better than its foreign equivalents
The awarding of Rs. 48,000 crore order for Tejas Fighter Jets to Hindustan Aeronautics Limited is a historic landmark giving new heights to the Indian aerospace sector and to the spirit of Atmnirbhar Bharat. The …
More "HAL – An indigenous fighter jet better than its foreign equivalents"Is Government perpetuating the crisis for print media ?
Act, before this voice of free speech, is silenced forever With the advent of satellite channels, many forecasted doom for the newspapers. Somehow the print media survived the onslaught and competed with the television channels. …
More "Is Government perpetuating the crisis for print media ?"Atithi Devo Bhava: A Graceful Mark
“Atithi Devo Bhava” has become a very famous phrase from the past few years. It means “The guest is equivalent to god”, and has now become a code of conduct for Hindu society today. This …
More "Atithi Devo Bhava: A Graceful Mark"Why Should Start-Ups Advertise on Mobile?
It is a very clear and well-accepted fact that today most people are using smartphones rather than using generic mobiles. Be it young or old, everyone has the same. Therefore, as the number of smartphone …
More "Why Should Start-Ups Advertise on Mobile?"HOW SOCIAL CAUSE IS FAVORABLE BY ADVERTISEMENT?
Today’s advertisements are way more different from the ones which used to come earlier, as now the advertisers try to take up some social cause and make their commercials. This always provides a sense in …
More "HOW SOCIAL CAUSE IS FAVORABLE BY ADVERTISEMENT?"IS PRINT MEDIA COMPLETELY SUCCUMBED?
“Time’s glory is to calm contending kings, to stamp the seal of time in aged things”, wrote William Shakespeare. It seems now that the time is near when print media will finally bend after glory …
More "IS PRINT MEDIA COMPLETELY SUCCUMBED?"TREND OF DIGITAL OVER TRADITIONAL MARKETING
Every company is trying to build a brand image in the minds of your target audience, to compete with the other brands. Marketing is the key to a successful brand. Therefore, it’s important be to …
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