This is an, us-meet-you session, where we sit with you and break some ice! Gradually, the aim is to get to understand your DNA, your business strategy, your X-Y-Z plans, so that going forward, we can be on the same page with you!

This takes the relationship a bit deeper, where we identify your needs, spell out your project plans, create milestones, set deadlines; agree on deliverables, and so on. It's the 'dream stage.'

This is the most crucial stage, where we put in place the rudiments of a plan that can transform your star product into an unforgettable brand. We call it the 'Mission Possible' stage.

Things begin to move very fast at this stage. There is an adrenaline rush and ideas begin to fly thick and fast from all quarters. We identify it as the 'Conception' stage.

This is the cherry-picking stage, where the best ideas are selected and fine-tuned to match your precise requirements. We call it the 'Gestation' Stage.

After all the sweat and toil, this is the 'Birth' stage, that comes with all the delivery pangs, after which we finally hand you your dream - fresh from the stock, and just as you had thought of! Congratulations!